Economic Approach

Ubomi Beads would address local poverty, inequality, and unemployment in an overlooked community through realistic targets. By introducing recycled magazine beads crafted by Gugulethu women and youth to new international audiences, Ubomi could immediately employ 6 skilled single women at its outset and by Year 5 generate enough profit to provide food and electricity for over 280 Gugulethu residents for a year. Not only does this model have the potential to create skilled jobs and improve the quality of living for many, but it would also empower a traditionally disenfranchised segment of the community.

Educational Approach

In the absence of adequate formal education and skills training, Ubomi Beads seeks to assist in development of transferable skills, not only in bead crafting through Mama Noks’ local mentorship, but also in computer science, sustainable living, and leadership by means of workshops operated by student teachers and role models at the University of Cape Town. By employing women and youth directly and training an upcoming generation in skilled labor and marketable talents, Ubomi aims to provide entry-points into a market for those otherwise excluded.

Environmental Approach

By using recycled magazine paper, Ubomi Beads seeks to instill consciousness about the importance of sustainable practices in Gugulethu while converting street rubbish to valuable commodities. In Gugulethu, a community with limited exposure to recycling, “green” workshops will be led by Ubomi partners to increase awareness and promote better everyday conventions with regards to garbage disposal.